SANDALS RESORTS LAUNCHES INSTITUT OF ROMANCE AND PARTNERS WITH HARPERCOLLINS TO TAKE ROMANCE FROM “PAGE TO REALITY”

~Luxury Include® Resort Company to turn real life partners into everyone’s ultimate #BookBae

MONTEGO BAY, Jamaica, March 2, 2022 /PRNewswire/ — According to a recent survey by Sandals® Resorts Institute of the Novel, a newly launched trend house created by the resort company to analyze and spot the latest global news on modern love, relationships and intimacy, more than half of American women (55%) want their relationships mirror those of couples from their most beloved romance novels. In its first expression, to help couples bring the sugar and spice found in their favorite books from “page to reality,” the romantic vacation experts at Luxury Include® have teamed up with Avon Books, the imprint romantic of HarperCollins publishers and the best-selling author, Tessa Baileyto offer advice, on-site programming and a giveaway to turn partners into #BookBaes.

Introducing Sandals Institute of Romance, a new trend house that tracks the world’s latest in modern love, relationships and intimacy. Pictured: Grenade sandals.

“With 49% of women preferring to read on vacation – from the first plane ride to the beach – and sales of romance novels have skyrocketed over the past two years, it felt like a natural place for us to put our 40 years of expertise in the field of romance. ,” mentioned Marsha-Ann Donaldson-Brown, Director of Romance, Sandals Resorts. “Through this partnership, we are helping to bring to life swoon worthy, but almost always achievable relationships that our guests read about in their favorite books, creating a meaningful and lasting connection on and off vacation.”

Seek a bliss forever on the page and beyond

Of more than 1,500 American women surveyed between the ages of 18 and 54, 81% say they read romance novels and 45% say they have increased their consumption of the genre in the past two years, citing the comfort of happily ever after (44%) , affectionate banter (36%) and steamy scenes (30%) as the main reasons.

Bailey, whose new book Hook, line and sinker made its debut 1st of March, points to the data to explain what women most often lack in real-life relationships compared to romance novels — better communication (55 percent), spontaneous romantic gestures (54 percent) and a more satisfying sex life (34 percent). %). “Sometimes it’s as simple as incorporating a 10-minute conversation before bed or a seductive look across the dinner table. It’s not always the grand expressions of love that fill the pages – even the Smaller, calmer gestures can have a big impact,” says Bailey.

Inspired by the Sandals Institute of Romance’s newly collected data, Sandals Resorts will develop ways to incentivize spontaneous romantic moments of connection throughout guest stays – such as reminders to hold hands, ask a meaningful question or share a compliment. By interviewing former customers, as well as travelers with committed relationships, the Sandals Institute of Romance will collect data on an ongoing basis through bi-annual global surveys, with results inspiring new on-site integrated programs and innovative partnerships aimed at improving the guest experience before, during and after their vacation.

Share pages to increase attraction

While more than a third (36%) of respondents said they fantasize about fictional characters more than their loved ones, 55% say reading romance novels makes them more likely to want to connect with their partner and 38% say reading romance novels has made them feel more fulfilled in their relationships. “There’s nothing wrong with fantasy, and sharing it with your partner can often be even more fulfilling,” says Bailey. In fact, a quarter of women say they’ve gotten their partners to join them in reading romance novels — and with impressive results. Two-thirds of women whose partners have dabbled in the romance genre think their partners look sexy or handsome when they read, and 34% say it made them seem intellectual.

“There’s something inherently appealing when a partner is interested in something you’re passionate about, whether it’s reading a new book by one of your favorite authors or trying a new activity. together. That’s why we encourage couples to have adventures together on vacation – from learning to scuba dive to joining in a round of golf. We always tell couples to be intentional about time. that they share with each other; make it meaningful,” says Donaldson-Brown.

Create opportunities for connection and for couples to literally share pages, Sandals Resorts is creating a “romantic library” of titles curated by the experts at Avon Books for guests to borrow while on vacation. From Sandals All-Inclusive Resort to Grenadethe initial library will include a selection from Bailey, as well as popular titles from that of Julia Quinn Bridgerton series and authors Talia Hibert, Olivia Dade and more.

Bring pages to life

“Books are a place of escape, of course, but also a destination of discovery,” says Bailey. Nearly half (49%) of women surveyed say they learned something from reading a romance novel they brought to their real-life relationships, 53% engaging in more meaningful communication, 48% spicing up their love life and 35% set aside time for romantic getaways.

To continue the learning experience and help women turn their partners into the ultimate #BookBae, one lucky couple will be selected to win a 4 day/3 night stay in a Love Nest Butler Suite® at one of 15 Sandals Resorts and a 30 Minute Virtual Experience with Bailey to learn first-hand how to take romance from the “page to reality” before their trip.

To learn more about the Sandals Institute of Romance and enter the Sandals Resorts #BookBae Getaway contest, visit https://www.sandals.com/bookbaegetaway/.

Sandals® Resorts:

Sandals® Resorts offers two lovers the most romantic luxury-inclusive vacation experience in the Caribbean at its 15 stunning beachfront locations in Jamaica, Antigua, St. Lucia, Bahamas, Barbados, Granada and in the new 16.and upcoming location on Curacao in 2022. Celebrating 40 years, the leading all-inclusive resort company offers more quality inclusions than any other on the planet. Sandals Resorts exclusives include the Love Nest Butler Suites® for the ultimate in privacy and service; butlers trained by the Guild of Professional English Butlers; the Red Lane Spa®; 5-star Global Gourmet™ catering, guaranteeing premium liquors, premium wines and gourmet specialty restaurants; Aquatic centers with certification and training from PADI® experts; Fast beach-to-room Wi-Fi and customizable Sandals Weddings. Sandals Resorts guarantees guests peace of mind from arrival to departure with the Sandals Platinum Cleanliness Protocols, the company’s enhanced health and safety measures designed to give guests the utmost confidence while vacationing in the Caribbean, and new Sandals Vacation Insurance, a comprehensive vacation protection program offering first-in-class coverage in the industry of free replacement travel, including airfare, for affected customers. by travel disruptions related to COVID-19. Sandals Resorts is part of the family-owned Sandals Resorts International (SRI), founded by the late Gordon “Butch” Stewart, which includes family-oriented Beaches Resorts. For more information on the Sandals Resorts Luxury Include® difference, visit www.sandals.com.

The Sandals Institute of Romance:

Created to celebrate 40 years of Sandals Resortsand anniversary and leveraging four decades of romance expertise, the Sandals Institute of Romance is a trend house launched by the resort company to analyze and track the latest news in modern love, relationships and intimacy via bi-annual global surveys. By interviewing past customers, as well as travelers around the world in committed relationships, the Sandals Institute of Romance’s the data will drive the development of integrated on-site programming, innovative partnerships aimed at enhancing the guest experience, and expert relationship advice for couples before, during and after their Luxury Include® vacation.

Avon Books, an imprint of publisher HarperCollins:

For more than 75 years, Avon Books, an imprint of HarperCollins Publishers, has published award-winning romance and romance novels. Recognized for pioneering the historical romance category, Avon’s editorial program now encompasses a wide variety of inclusive and emotional stories where love, in all its forms, always wins. Avon authors and books strive to reflect the myriad cultures, backgrounds, perspectives and voices of our authors, our readers and the world in which we live. Avon believes that love is love, and everyone deserves a deeply personal and empowering happy ending, whether it’s romance, the love of family and friends, or finding happiness in loving yourself. . The list of Avon authors is vast and diverse, including Ilona Andrews, Alexandria Bellefleur, Alyssa Cole, Olivia Dade, Tessa Dare, Alexis Daria, Talia Hibert, Eloise James, Beverly Jenkins, Lisa Kleypas, Tracey Livesay, Sarah MacLean, Selena Montgomery, Susanna Park, Susan Elisabeth Phillips, Diana Quincy, Julia Quinn, Alisha Rai, Jennifer Ryan, Lynsay SandsCat Sebastian, Jill Shalvis, Nisha Sharma, Mia Sosa, Julie Tieuand Olivia Waite

Tessa Bailey:

New York Times bestselling author Tessa Bailey can solve all problems but her own, so she focuses her efforts on stubborn, fictional blue-collar workers and loyal, lovable heroines. She lives on Long Island, avoiding the sun and social interaction, then wonders why no one called. Dubbed the “Michelangelo of foul language” by Weekly entertainment, Tessa writes with pizzazz, wit, swoon, and guaranteed happiness forever. Find her on TikTok at @authortessabailey or check tessabailey.com for a full list of books.

Contact:
The Decker/Royal Agency
[email protected]

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SOURCESandals Resorts International

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